About Joshua



 A Short Story

Joshua excels at creating contemporary, visually driven narratives, bringing a wide array of visual aesthetic styles to his work. Joshua is a master of visual storytelling and best speaks through with well-constructed imagery. Put his spots in a row, and you will see that each work emerges as if constructed by a different architect.

In a past life, Joshua was the non-conforming rebel, an artist, but don’t get the wrong idea because Joshua is all about collaboration and being ahead of the curve. Joshua was the first in his High School to learn Photoshop. He was the first to edit with Premiere. He remembers spending all of his chore money savings on a Targa 2000 analog capture card so that he could capture and edit videos shot with his parents VHS camcorder. He would then add his own graphics designed in After Effects and Lightwave. At the time, he was the only kid with a Macintosh.

Joshua graduated from USC with a major in Fine Art, but was always collaborating with the film students. He has an academic background in: motion design, sculpture, drawing, photography, and film theory.” Post graduation, Joshua worked his way up in the industry first working as a film loader, then camera assistant before becoming a cinematographer. For a handful of years, he ran a small DVD authoring boutique giving him a solid foundation in postproduction.

To Joshua, it’s all about the journey of the story. Joshua recently completed principle photography on “The Infiltrator” a 30 million dollar feature film thriller starring Bryan Cranston, John Leguizamo, Diane Kruger, and Benjamin Bratt. He has shot over one hundred music videos for artists including: Kanye West, Justin Bieber, Ciara, Lindsey Lohan, Imagine Dragons, Ke$ha, Tyga, Snoop Dogg, and more. He has shot and directed dozens of commercials target towards the many different demographics: millennials, seniors, and the youth of today. Presently, Joshua lives in Southern and Northern California. When not working, you may be able to catch him cycling and or mountain biking off the beaten path.

Sample List of Clients

McDonalds, Ubisoft, Coke, Cablevision, Beats, Adidas, Acuvue, Microsoft, Kia, HTC, Red Bull, CVS, Sprint, Universal Studios, Google, UFC, Blue Cross, SAP, Shasta Soda, Evans Williams Whiskey, Nintendo, Bayer Cropscience, Disney, Microsoft, Febreeze, Charter Cable, Constant Contact, Busch Gardens, Faygo, Samsung, MTV, Spike TV, Bayer Cropscience, Toro, Top Model, BET, Price Chopper, Payday Max, Fly 53, Volkswagon, Hard Rock Casino, Blue Cross, Constant Contact, Pop Chips, America’s Best Dance Crew, Febreeze, Luxor Hotel, SAP, Speed Channel, Zeki Swimwear, ZeroMeth…

Sample List of Artists

Kanye West, Justin Bieber, Eminem, Lindsay Lohan, Paloma Faith, Rita Ora, Estelle, Tyga, Keak, Frank Ocean, Ty Dolla $ign, Nelly, Rick Ross, Seal, Big Boi, Pusha T, LMFAO, A$ap Rocky, Ke$ha, Roscoe Dash, Chevelle, Ciara, Estelle, Big Boi, Seal, Soulja Boy, Imagine Dragons, Pharrel, Snoop Dogg, Mike Epps, Rick Ross, The Fray, Kelly Rowland, Mike Posner, Kirsten Dunst, B.oB, John Legend, Jojo, Steve Aoki, Yelle, Yealowolf, Tinchy Stryder, Fantasia, Throwdown, Juliet Lewis, Miggs, Roscoe Dash, Two Chains, Vlad Topalov, Jojo, Future, Geraldo Ortiz, Timeflies, Philip, Jazmine Sullivan, Doobie Brothers, Parachute, Kafani, Miguel, Bittersweet, Monica, The Bravery, Will.i.am, Vlad Topalov, Lee Jung Hyun…

Cinematography Portfolio

Joshua’s extensive Cinematography portfolio can be viewed online at www.joshuareis.com